The future of loyalty marketing has arrived with gCast!

Refreshweb offer one of the most advanced, yet easy-to-use, e-Marketing Systems in the world: gCast^TM. Fully compatible with the Refreshweb Content Management System, Shopping Cart Module and Property Portal System, gCast^TM helps build customer loyalty, increase sales and create brand awareness.

The revolutionary gCast^TM system allows you to easily build and maintain a customer database for your organisation. It then electronically schedules and coordinates personalised communications with your customers in a gamut of mediums: 

• Email;
• SMS; 
• Fax, and;
• Direct Mail (post).

Your marketing communications are fully targeted to any demographic you care to imagine.

Despite its incredible power, gCast^TM's most impressive attribute is the sheer ease with which it can be used.  In fact, if you can use simple tools such as Outlook, SMSing and know how to use Word, gCastTM will have you delivering targeted messages to specific sections of your database in no time.

With gCast, you can:

• Deliver specific messages to your customers at various critical points throughout your sales process. 
• Survey your customers to uncover more about habits and preferences (this data is then also added to your database).
• Clear excess stock with exclusive offers or increase traffic with value-add coupons.
• Program automated same-day or future-schedule messaging.
• Deliver personalised "Happy Birthday" greetings to customers on or before their birthday.
• Track and evaluate each campaign with gCast's comprehensive reporting system.

gCast^TM features an easy-to-use web interface that gives marketing coordinators, General Manager's or franchisees the ability to create and send messages to their database of members with the click of a mouse.

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